• Omniture Case Study on Belo Interactive Media

• Web Analytics Association
• Omniture Client Advisory Board (CAB) for Discover

Dedicated and results-oriented web marketing and analytics professional with more than nine years of experience including consulting, research & analysis, marketing, project management, systems implementation and entrepreneurship. Adept at performing market analyses and identifying audience behaviors and motivations. Success facilitated through technical expertise, well-developed written and oral communication skills, and education in human behavior and business strategy.

• Online Marketing Management
• Web Analytics
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Email Marketing
• Marketing Research & Analysis
• Statistics and Forecasting
• Database Design & Reporting
• Project Management
• System Implementation
• Vendor Management
• Presentations/Oral & Written Communication

• Omniture SiteCatalyst
• Omniture Discover 2.5
• Red Dot Content Management
• Google Adwords
• Google Analytics
• Vtrenz
• Tacoda
• Salesforce.com
• SQL/MySQL
• Dreamweaver (HTML)
• JavaScript
• MS Office/Access/Project

Baltimore, MD
2006 - Present
Manager of Web Marketing

• Lead Ciena’s online marketing and analytics strategy.
• Manage Web Marketing departmental budget.
• Redesigned Ciena.com to incorporate “Web 2.0″ features and technology.
• Developed Ciena’s first strategic search engine optimization (SEO) plan.
• Colloborate with product marketing and corporate messaging personnel to develop content for Ciena.com.
• Develop strategy for online lead generation through search engine marketing (SEM) and search engine optimization (SEO) efforts.
• Manage outside agency providing web development and design services.
• Continously monitor and improve performance of Ciena.com using Omniture SiteCatalyst

Dallas, Texas
2004 - 2006
Interactive Audience Analyst

Responsible for understanding the online audiences and competitive environment of Belo’s Web properties. Oversaw the monthly preparation and distribution of Key Performance Indicator (KPI) reports. Conducted in-depth research of online trends, visitation, traffic, audience behavior, and competitive standing, as well as evaluating relevant research resources, conducting audience surveys, and developing statistical models to predict Web site traffic and identify key marketing opportunities.

Plano, Texas
1998-2004
Procurement Analyst (Business Systems Analyst)

Supported global purchasing operations through database development, design and maintenance, as well as Web site and transaction system management. Analyzed supply base and corporate spending for policy compliance and automation opportunities.

Lubbock, Texas
1997-2001
Owner/Freelance Designer

Founded a firm dedicated to serving the web development needs of small business and individuals in Texas.

• Developed pricing and marketing strategy
• Consulted and advised clients on internet needs
• Negotiated web design and hosting contracts with clients
• Designed layout and wrote HTML code for client web sites

• Master of Business Administration (MBA) – University of Texas at Arlington (2004)
• Bachelor of Arts in Psychology (BA) – Texas Tech University (2000)